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Slack has become a worldwide leader in professional communications software. It will be the way that we organize communications with students of these lessons – but is also the premiere instant messaging tool for working and collaborating.  This class will familiarize students with Slack.

Visual content is crucial to engaging effectively with those who follow you socially, so you’ve got to make it stand out. This class will go into the basics of design such as color theory, composition, layout design and other key fundamentals. We will explore Canva’s tools and how to get the most out of them to improve graphic design skills.  

Facebook is the premiere example of social advertising but there are many other platforms to use. Thankfully, most social media platforms copied Facebook’s ads platform, so this class will look into both Twitter and Linkedin Advertising. We will cover the theory behind how they differ from Facebook and some best practices for each.

This class will build upon the previous and introduce advanced concepts and tools available in the Facebook Ads Platform. Students will learn about retargeting and custom audiences and how to create their own. They will be introduced to the theoretical background of split testing and how it improves ad performance. This class requires that they have completed a hands-on training for Facebook Pixel first.

Social advertising is one of the best ways to reach an audience. This class will look at the fundamentals of social advertising through the Facebook Ads Platform. It will cover all the hands on basics of social advertising such as finding your way around Facebook Ads Manager, Creating an ad, finding the metrics and results of an already running ad and finally some of the basic best practices when creating these ads.  

Community management may appear simple, but the deeper you go into it, the more complexities it displays. This class will build on previous knowledge and look at the deeper features of social media. It will explore advanced posting strategies, effective ways to boost organic reach and ways to use very small budgets to improve social media goals. 

Having a strong social media presence can be the difference between having engaged followers and having no followers at all. This class details what community management is, what makes good community management and introduces the fundamentals of creating and expanding an audience using organic social media outreach.

The visual content of an email is more important than most think. It is an opportunity to build brand recognition, create an inviting visual experience and build rapport with your audience. This course breaks down the key components of designing an attractive email and provides students with an understanding of how to split test emails and improve email marketing efficiency.

Email marketing is one of the most effective ways of reaching your intended audience. This class will give students an understanding of what a drip campaign is and outline the basics of email automation. It will also look into specific uses of email marketing and best practices.

Who you are talking to is the most important factor to take into consideration when creating a marketing or communications message. This class will go much deeper into how to use data and research to put together a robust target persona.

Writing plays just as significant a role in marketing as the visuals do. This class provides an overview of what makes effective copy. Students will be asked to consider both copywriting techniques as well as their target audience when coming up with digital communications pieces.

Digital marketing has many dimensions, but none of them matter without guiding principles— strategy. This course looks at the fundamentals of digital marketing such as the marketing funnel, the theory behind data driven communications and fundamental theories of marketing in general. 

Being able to keep track of your follower’s activities and engage with them consistently is the basis to building loyalty among your target audience. This course introduces Hootsuite, the tool we use to automate social and look for opportunities to better connect and engage with our social media audience. 

GTM is the easiest way to create unique data tracking protocols for a website without having to know how to code. This class will give students the practical, hands-on training to install, test and trouble shoot their own Google Tags. It will also build on the theoretical knowledge of the previous class, providing more insight into when Google Tags are effective solutions to analytics problems.

GTM is a tool that opens up bespoke analytics possibilities, particularly if you don’t have coding experience. This course will help people understand the basics of how tags functions and the what they are used for. Students will be given the theoretical knowledge to solve basic analytics problems – such as properly capturing website data – using GTM.

Gain a firm grasp of analytics, including the measurement, collection, analysis and reporting of website data. We will learn how to use the most common analytics tools (Google Analytics and the Facebook Pixel), how to install them and make sure they are working correctly. 

To understand digital marketing, you have to understand data and the goals you need to set utilizing it. This workshop will explore the important of being data-driven, the theory behind data driven digital marketing and show students how to set up their own Digital Measurement Models.